How I deliver value to my customers:

KFI is committed to manufacture products of superior quality as per national and International standards. Farm to fork quality assurance is our established policy. Our quality control mechanism satisfies national and International regulations. Excellent state-of-the-art lab facility and working environment coupled with due care for food hygiene and sanitation enable KFI to keep everybody happy all the time. All KFI products are hygienically prepared to ensure quality as I believe that from hygiene comes purity and from purity comes the taste. Incoming raw material, packing material, Quality control checking, online checking of production and finished good's final quality check are conducted for each Batch, Samples are kept to identify any variations in quality in the later stage. Our full fledged Laboratory carries out analysis of all products at different stages. Infact, KFI is a developing Indian company. We are not a giant. But inorder to be so, I will never cheat my customers. I am content with what I have. So the size of my earnings does not matter to me, I always deliver value/quality to my customers. Ultimately people will remember the quality long after the price is forgotten.

My view about current scenario (new generation) & how it should be:

If you go through our vision/Mission, you will be able to identify with the mission of KFI and will realize why I emphasize on this aspect.

Universities are producing graduates in science, food technology, Engineering, MBA etc., whatever be the course they pursued. No matter how well they mugged up their theories and studies, until and unless they have an enthusiasm to have practical knowledge in the chosen field, they will not be able to survive in their career. Besides it will be difficult for them to think and come out of the box with something new which no one has dreamed of. As you all know, the new generation is moving forward at a pace and you should have the practical knowledge to compete with them. As a matter of fact we interview a lot of guys and we admit that these guys are perfect in their theories. But they lag behind when it comes to technical know-how /practical knowledge, that matters. So my aim is to mould a set of smart, vibrant, young people with hot practical and theoretical knowledge to excel in this modern world when the competition is very very stiff.

Despite being the MD of KFI, I must confess that I did not have much education from schools. But what I acquired is only practical knowledge and that motivated me to establish our firm KFI. Moreover travelling far and wide, I learned much through interaction with men with different ideas and ideals, visions and dreams. Hence my humble request to the new generation is that you should be versatile in both your theoretical as well as practical knowledge.

My valuable Asset:

For me, HR is my valuable resource more than anything else. Until and unless the employees work hard sincerely in any organization, nothing will work out. So we should know how to handle / consider them and tackle their grievances. I should not consider my employees as mere tools for enhancing the sales and turnover of my company. I consider them as valuable assets irrespective of whether they are superiors or subordinates in production, Finance, sales/marketing etc. Hence, we follow the system ‘MBO’ – Management By Objective, which says we should consider not only the suggestions of superiors, but we should also consider the valuable opinions/suggestions and inputs of subordinates.

The Road to success:

Life does not give us any warranty or any guaranty. It only gives us some opportunities and possibilities. So it is upto us to make it a success. Meanwhile you may have to face many obstacles, hazards, criticism, blaming, teasing etc. from others. But you should not be disheartened with their words and deeds. What all you have to do is, you should overcome the obstacles and hindrances which come in your way and go ahead to fulfil your dream. But always have the belief that failures are the stepping stones to success. If you keep working hard with your aim/objective,certainly success will be with you today or tomorrow.

Success, in my point of view:

To be successfull, the only way is love what you do without bothering what other's do.

KFI, in a nutshell:

Quality - Synergy - Goal oriented

Quality Commitment

KFI is committed and make no compromise when it comes to quality. We value our consumer’s Taste and Health. Hence, our prime focus is on product quality and customer service. This has made us the leading manufacturer of food/beverages in India and abroad.

We opt only for the best available raw materials, whether it is from India or overseas. All our food products are manufactured in perfect hygienic conditions and there is quality checking at all levels headed by Quality Manager.

We do have a Lab with required facilities. Our advanced R&D facilities and state-of-the-art plant are also used to bring out products to meet individual specifications. So when you buy from us, you can be rest assured that you are buying the best.

Uniqueness

We create our own style. It is unique and yet identifiable for others. The secret to modeling is not being perfect only. What one needs is to bring out something new. This is how KFI introduced unique feature/strategy for variety of premium products with a few variants. For instance we are proud to proclaim that no one in India has come out with 12 variants of Fruit Jams in patent-taken unique style of packaging as we have in ‘RASIKA’ brand at present. 8 more variants are planing to be launched. Besides, in our Jams, Fibre contents of fruit are visible which in turn not only make it delicious but also gives mouthfeel of the taste of fresh fruit. The Jams are easy to spread in keeping with the international standards. Similarly we come up with uniqueness in the production, packaging and delivery of all our other products like Fruit Jellies, Pickles,Sauces, Chutney/Chammandi, Milk Shake Mix, Choco-Spread etc.